***UPDATE*** there's a new promo out for "The Road" which debuts on TV in October.
TL;DR
- Contestants compete as the opening act for Keith Urban on-tour.
- It sounds like if a competitor does well as the opening act, they get to continue touring with Keith in the next town/ at the next concert.
- winner gets $250,000 and a record deal.
Editor's note re winning a record deal: I wouldn't kick a record deal outta bed for eating crackers, but I think the winner of this competition should get Blake Shelton's cell phone number so you can text and ask for advice in the middle of the night.
- it seems like Blake Shelton will act as the TV show host along with joining Yellowstone creator, Taylor Sheridan, as producer.
- Gretchen Wilson appears as “tour manager”.
- The Road begins October 19th on CBS.
**UPDATE** Here's another promotional video with Blake and Keith Urban talking about their days as an opening act...
***END UPDATE***
Blake Shelton shared a quick promo of the TV show he's producing with Taylor Sheridan who makes the Yellowstone series.
- icymi, the new show is called The Road and it's a reality show where singers compete as the opening act for Keith Urban on his tour.
- Gretchen Wilson is on the show as “tour manager”.
- 12 contestants will be competing.
- The show is on CBS this Fall.
